Project Triforce
2017
The Challenge
Ubisoft came to us as they had with several other products to make their collectors edition statue and its corresponding packaging. As their games have had to do, we needed to lean into the era of this Assassin’s Creed to differentiate it from the others. Jacob Frye was the character in question this time round and we had plenty to work with. So much so that our revisions were extensive to make sure we were creating and combining the right assets to not only play on the love of the series, but to illicit the mood of the setting every time the customer looked at the package.
Print Design
Packaging
Fully Designed Packaging
Formatted patterns and creative assets
Adjusted key art
Illustrator
Photoshop
Maya
Medium
Deliverables
Tools
Solution
The balancing act we played was to allow the the inner box and the sleeve artwork to play off each other. The sleeve would use elements that tied back to the brotherhood and the animus, to give the feel that, like Jacob, you were loading into the setting of the game world. Taking the sleeve off would complete the transportation into the world where you become the assassin along with his band of brothers (a hallmark feature of this particular game).